INTERNAL SURVEY

Did you know that in 2024, 85% of organizations offered a financial reward for referrals, yet over half still hired less than 10% of their new employees through referrals?

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That’s often because one crucial step gets skipped: knowing who your employees are as a referral audience.

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Not everyone shares spontaneously
Some employees proudly share everything. Others are willing to help - if it’s easy, or if it feels right.
With the Referral Personas Method, you’ll discover which employee types exist in your organization - and what truly motivates or discourages them.

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We map out:

• Which referral personas are present in your organization

• What drives them, what they prefer, and which channels they use

• What they need to feel safe and willing to share

What does a target group analysis deliver?

• Clearer insight into why employees do or don’t participate

• Knowledge of the best activation channels per persona

• The right balance between reward, communication, and timing

• A concrete plan to activate employees personally and effectively

Ask, don’t assume
Don’t rely on guesses (“our people probably want money”) - ask them directly.

We support you with smart surveys and templates that quickly reveal what matters most.

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Curious who your referral ambassadors are - and how to activate them?

Get in touch for more information:
📞 +31624768758 or 📩 info@dereferralspecialist.nl