In our Activation & Campaign Bootcamp, you'll learn how to transform employees into proud ambassadors who help your organization grow. From internal engagement to external visibility—this is where employer branding, referral marketing, and storytelling come together.

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Already experienced with referral recruitment? This session helps you build on your existing programme and optimize what’s already in place.

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What will you learn during this session?

Employer Branding & Ambassadorship

• Build an authentic employer brand that employees identify with and want to promote.

• Activate internal ambassadors using proven techniques that truly work.

• Strengthen employee engagement and increase referral willingness.

• Leverage social media, WhatsApp, and Teams in a smart way.

• Discover how to co-create your employer story with your employees.

• Learn how to promote your referral programme internally in a compelling way.

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Referral Marketing & Launch

• Design and launch internal and external referral campaigns that truly resonate and convert.

• Develop a powerful content strategy that appeals to both passive and active job seekers.

• Launch a striking referral program that engages employees and keeps them coming back.

• Use gamification, competition, and rewards for continuous activation.

• Bring your programme to life with storytelling—by employees, for employees.

• Collaborate with an experience specialist for a creative and playful launch that fits your organization.

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What will it deliver?

1. A ready-to-use campaign approach for both launch and activation.

2. Proven strategies to keep ambassadors engaged over time.

3. Structural employee involvement in your referral program.

4. A content strategy that strengthens your word-of-mouth hiring.

5. Insights into gamification, storytelling, and motivational psychology.

6. A creative launch strategy that makes your program stand out.

7. More visibility, more impact, more applications.