FROM EMPLOYEE TO AMBASSADOR – TURN YOUR TEAM INTO YOUR MOST POWERFUL RECRUITMENT CHANNEL

You’ve laid the foundation – now it’s time to activate.

In this second bootcamp session, you'll learn how to turn employees into proud ambassadors who help grow your organization. From internal engagement to external visibility: this is where employer branding, referral marketing, and storytelling come together.

What will you learn in this session?

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Employre branding & ambassadorship

• Build an authentic employer brand that employees identify with - and want to represent.

• Activate internal ambassadors using proven techniques that actually work.

• Strengthen employee engagement and increase referral willingness.

• Harness the power of social media, WhatsApp, and Teams.

• Learn how to let employees co-write your employer story.

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Referral marketing & launch

• Design and launch an internal and external referral campaign that connects and converts.

• Develop a content strategy that appeals to both active and passive job seekers.

• Launch a bold referral program that inspires colleagues to participate - and return.

• Use gamification, competition, and rewards to drive continuous engagement.

• Bring your program to life with storytelling - by employees, for employees.

What will this session deliver?

• A ready-to-go campaign approach for launch and activation.

• Proven strategies to keep ambassadors engaged long-term.

• Structural employee involvement in your referral programme.

• A content strategy that strengthens word-of-mouth recruitment.

• Insights into gamification, storytelling, and motivational psychology.

• More visibility, more impact, more applications.