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YOU’LL BUILD A SCALABLE REFERRAL PROGRAMME THAT WORKS in 3 MONTHS AND BECOME A REFERRAL EXPERT.

FROM FOUNDATION TO SUSTAINABLE GROWTH
READY FOR REFERRAL SUCCESS IN 90 DAYS

In the Referral Bootcamp, you’ll build a fully functional, scalable, and strategic referral programme in just 3 months. Every part is designed to guide you and your organization step by step toward sustainable recruitment impact - with lasting results.

We begin with a solid foundation: a clear strategy, reward models, and target audience analysis that align with your culture and goals. Next, we dive into activation: how to engage employees, launch powerful campaigns, and build true ambassadorship. Finally, we focus on data-driven optimization, smart referral software, AI, and continuously improving your programme.

 

Each session is practical, inspiring, and immediately applicable. You’ll collaborate with experts and peers, gain access to proven methodologies, and finish with a referral programme that truly works - guaranteed.

BOOTCAMP 1: FOUNDATION & STRATEGY​

?'25​

9.30-17.00

  • Kickstart your referral journey – From vision to concrete strategy

  • Understand what drives behavior – The psychology behind referrals

  • Smart rewards that actually work

  • Map your internal champions & referral personas

  • Embed referral in HR & company culture

  • Set the right KPIs & choose scalable software

BOOTCAMP 2: ACTIVATION & CAMPAIGN

?'25​

9.30-17.00

  • Build a strong, authentic employer brand

  • Activate ambassadors & engage employees

  • Leverage storytelling & social media for reach

  • Use AI to boost content & engagement

  • Create a campaign that converts

  • Launch with impact: gamification, rewards & momentum

BOOTCAMP 3: REFERRAL PROCESS, SOFTWARE​, LAUNCH

? '25

9.30-12.00

  • Turn referrals into actual hires – smooth & personal

  • Clarify roles for recruiters & hiring managers

  • Measure satisfaction of both referrers & candidates

  • Set meaningful KPIs and track what matters

  • Use data for continuous optimization

  • Test your referral software & integrate with your ATS

BOOTCAMP 4: OPTIMALISATION, ACTIVATION & SUCCESS

? '25

9.30-12.00

  • Review your launch – what worked, what didn’t

  • Share lessons, avoid pitfalls, apply quick wins

  • Build a feedback loop with your team

  • Boost results with proven best practices

  • Focus on data-driven KPIs

  • Use real insights to increase program impact

BOOTCAMP 5: EVALUATION & FUTURE STRATEGY

?'26

9.30-12.00

  • Share your journey – wins, challenges & insights

  • Learn from peers & experts in powerful feedback sessions

  • Refine your long-term vision for referral recruitment

  • Keep it relevant, strategic & impactful

  • Define next steps & commit to progress

  • Plan your follow-ups for continuous growth

The Referral Specialist

Middenweg 85 | 1098 AG Amsterdam | The Netherlands | info@thereferralspecialist.nl | Tel: +31624768758

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© 2024 the Referral Specialist.

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