top of page
ChatGPT Image 22 mei 2026, 12_31_16.png

Social network strategy
for attraction and retention

Referral hiring only truly works when it's well organised.
We take care of your referral hiring from start to finish, hassle-free.

For many organizations, referral hiring gets stuck. There's a policy or campaign in place, but not enough ownership, activation, and follow-up to generate consistent results.


You can see it in the numbers: most organizations stay below 10% of hires through referrals, and many programs never get past 5%.


That's why we developed this subscription.

 

Our goal is always the same: a program that works and keeps running and that your team can fully coordinate and run independently after 12 months.

Social network activation from A to Z.
From analysis and activation to coordination and long-term integration.

ChatGPT Image 1 jun 2026, 20_15_44.png

What You Can Expect

 

1. Analysis of target audiences and social networks
We identify who influences whom, where trust is built, and what motivates your target audiences.

2. Activation of ambassadors and partnerships
We activate networks, partners, and ambassadors to engage and mobilize target groups.

3. A structural approach to attraction and retention
From strategy and activation to follow-up and optimization.

 

4. Clear coordination, follow-up, and ownership
Transparent agreements, strong collaboration, and clear ownership across the partnership.

5. A transferable approach that continues independently
We create an approach that your region, sector, or partnership can continue to develop and strengthen independently.

Which approach works for you?
Two ways to reach the same result.

FULLY

MANAGED

(most chosen)

We organize and execute.

For partnerships and collaborations that face a clear challenge, but lack the time, capacity, or experience to organize network activation themselves.

We take the lead in:

  • target audience and network analysis;

  • strategy and activation planning;

  • partner and ambassador activation;

  • content and communication;

  • program coordination;

  • monitoring and optimization;

  • long-term integration and knowledge transfer.

 

The result: a working social network strategy that is not only designed, but actually implemented and embedded in practice.

SELF-MANAGED
WITH GUIDANCE

We provide direction, structure, and strategic refinement.

For regions, sectors, or partnerships that already have internal capacity, but are looking for a sharper approach, external expertise, and professional guidance.

We support with:

  • analysis and strategy;

  • stakeholder sessions;

  • activation planning;

  • templates and communication tools;

  • monthly guidance;

  • reflection and optimization;

  • embedding ownership within the organization.

 

The result: you build and manage network activation yourselves, supported by a proven approach and a clear structure.

Whichever approach you choose, the goal is always the same: creating a strategy that works and can eventually continue independently. Driven by the networks, partners, and ambassadors that already exist around the challenge.

The right expertise, exactly when it’s needed.
Michael Boud and Maaike Willems form the core team.
Depending on your organisation and specific needs, we bring in the right specialists in activation, campaigns, content or software.

Start, improve or get inspired

Discover where you stand, what can be improved, and how others approach it,
with practical insights, data and examples you can apply immediately.

FREE REFERRAL QUICKSCAN

FREE REFERRAL BENCHMARK

REFERRAL CASES

The Referral Specialist

Middenweg 85 | 1098 AG Amsterdam | The Netherlands | info@thereferralspecialist.nl | Tel: +31624768758

  • Youtube
  • LinkedIn

© 2024 the Referral Specialist.

bottom of page