​1. The target audience you want to reach
 

For example:

• employees;

• students;

• volunteers;

• career switchers;

• technical specialists.

 

We research behaviour, motivation, media use, social dynamics and network structures.
 

2. The target audience you need to activate
 

For example:

• employees;

• ambassadors;

• alumni;

• residents;

• mentors;

• regional partners;

• volunteers;

• communities.

 

Because ambassadorship only works when people recognise themselves in the story and can share it easily.
 

3. Social network referral strategy
 

We translate research insights into a concrete social network strategy.

In it we determine:

• which target audiences need to be reached;

• through which people and networks this runs;

• which social dynamics have influence;

• which stories people actually share;

• which content and channels fit;

• how target audiences are moved to action;

• which forms of appreciation work;

• how activation is structurally organised.

 

This creates an approach that fits the behaviour, culture and social networks of the target audience."