Without leaders who radiate pride, visibly show appreciation and lead by example, every referral program remains a one-off initiative. That’s why we always start with leadership. In four inspiring sessions, we show leaders which behaviors truly make the difference: from clear appreciation to active inviting, from removing barriers to being an ambassador themselves. Only then do employees feel supported and safe enough to activate their network.

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Goal: leaders who spark pride, communicate clearly, lower barriers and make referral behavior a natural part of daily work.

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Structure:

1. Wake-up call – why ambassadorship starts with leaders
   The impact of role modeling, visibility and clear expectations.

2. The psychology of pride and motivation
   What drives employees, what holds them back, and how to positively influence behavior.

3. Culture and recognition

   Making appreciation visible, amplifying stories and celebrating success.

4. Leadership behavior for an ambassador culture

   We develop concrete leadership behaviors that clearly show how to stimulate ambassadorship, increase appreciation and remove barriers.

 

Result: clear, practical guidance for everyday leadership. This way, leaders know exactly how to strengthen ambassadorship, engagement and pride within their teams.

You can’t build a sustainable referral program if you don’t understand what motivates employees, what holds them back, or what truly excites them. That’s why we explore how employees experience referrals: which barriers they feel, which opportunities they see, and how willing they are to recommend someone from their network. We also map the different internal target groups, so we know exactly which approach works best for which group.

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What we do:

• Online survey and in-depth research.

• Analysis of motivations, barriers and success factors.

• Mapping internal target groups.

• Concrete advisory report with recommendations.

• Directly applicable input for the design of the referral program.

 

Added value:

This phase doesn’t just deliver insight, it also increases engagement. Employees see that their input is taken seriously and actually translated into the referral program they will help shape.

In this phase, we translate all insights into a concrete referral program that fits your organization and is embraced by all teams. No one-off actions, but a program that makes sense, feels familiar and aligns with your culture. Through five focused bootcamps, we build the foundation, internal activation and long-term embedding of referral recruitment.

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Why this works:

Each bootcamp has one clear objective, delivers tangible output and moves you step by step toward a referral program that is sustainable, scalable and delivers results year after year.

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DESIGN & DELIVERY - THE 5 BOOTCAMPS

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• Bootcamp 1: Foundation & Strategy
  In this bootcamp, we lay the foundation for a sustainable and successful referral program. We define core principles, reward models and target groups, develop a strategy that fits your culture and HR objectives, set sharp KPIs and design a scalable process with strong internal buy-in.

 

• Bootcamp 2: Activation & Internal Campaign
  In this bootcamp, we develop a strong internal message and activation strategy that continuously invites employees to engage their networks. We create storytelling, formats and campaign concepts that keep the referral program visible, recognizable and attractive — forming the basis for ongoing activation.

 

• Bootcamp 3: Referral Experience & Launch
  In this bootcamp, we optimize the entire referral journey: from a smooth candidate experience to clear steps, measurable KPIs and smart use of data. We configure the referral software, test the digital flow and improve both the candidate and employee experience for maximum impact.

 

• Bootcamp 4: Optimization & Measuring Success
  In this bootcamp, we prepare for launch and evaluate the first results of the referral program after three months. By sharing experiences, analyzing data and setting up continuous feedback, we continuously optimize the program and prepare it for sustainable growth and impact.

 

• Bootcamp 5: Wrap-up & Future Strategy
  After 12 months of building, testing and improving, we conclude with a bootcamp that lays the groundwork for a sustainable referral strategy. We assess successes and pitfalls, translate insights into lasting impact, and remain involved until at least 30% of hires are achieved through referrals.